What is your career and/or educational background?
I graduated in 2006 with a BSc in Biosciences from Leeds Metropolitan University. My first job was in Veterinary Diagnostics as a Laboratory Scientist, but I quickly realised that being in the lab full-time wasn’t for me. I wanted something that combined my scientific background with a more people-focused, fast-paced role, so I moved into Life Sciences sales.
I started as a Technical Sales Specialist for an international Molecular Biology manufacturer, spending six years there before joining VH Bio in 2012. What began as another technical sales role turned into a 13-year career (and counting), working my way up to my current position. Along the way, I’ve worked with a huge variety of customers, faced plenty of challenges, and watched the industry evolve, which keeps things interesting and means I’m always learning.
Describe what your job entails.
My role is a mix of strategy, problem-solving, and relationship-building. I oversee sales strategy, business development, customer relationships, supplier engagement, and marketing for VH Bio’s Molecular Biology portfolio – basically, making sure everything works together to drive growth while keeping quality and scientific integrity at the heart of what we do.
Day-to-day, I spend a lot of time working with suppliers, customers, and the internal team to keep things moving in the right direction. I believe in ethical sales and transparency, making sure we’re offering solutions that genuinely help our customers. Trust is everything in this industry, and a big part of my job is maintaining those relationships and keeping VH Bio’s reputation strong.
Connect with James
Articles by James
24th March 2026
Intro Highly pathogenic avian influenza A (H5N1) continues to require attention from UK diagnostic and surveillance laboratories. While sustained human-to-human transmission has not been observed, the virus remains present in wild birds and poultry, and occasional human infections continue to be reported. [...]
16th March 2026
Real-World Performance Backed by Peer-Reviewed Data Clinical laboratories and research institutions are under increasing pressure to deliver molecular diagnostic results quickly and accurately. The geneLEAD VIII automated sample-to-result RT-PCR platform addresses this need, combining automation with robust analytical performance across multiple applications. In this blog, we’ll highlight key findings from recent peer-reviewed studies demonstrating how the geneLEAD VIII [...]
26th February 2025
We’re pleased to reintroduce James Briggs, VH Bio’s Sales and Marketing Manager from our Molecular Biology team! Enjoy his thoughtful Q&A: Describe what your job entails. My role is a mix of strategy, problem-solving, and relationship-building. I oversee sales strategy, business [...]
6th September 2024
Fibroblast: DAPI (blue), Peroxisomes (magenta), Paxillin (cyan), Phalloidin (grey) In scientific research and diagnostics, precision, clarity, and reliability are crucial. The tools you use to conduct experiments and make observations play a pivotal role in determining the accuracy and success of [...]
30th October 2023
Have you ever wondered how molecular diagnostics can help us fight against infectious diseases? Molecular diagnostics is a field of laboratory medicine that uses molecular-based techniques to investigate human, viral and microbial genomes(1). In the context of infectious disease testing, molecular diagnostics [...]
23rd February 2023
We are an award-winning supply partner for the Life Sciences research and diagnostic sector, providing responsive service and support to our customers in laboratories but, at VH Bio, we believe that business and environmental responsibility go hand-in-hand. We are committed to doing [...]
